Core Values


We take our business seriously and have a few core principles that we, and everyone around us, must live by.   These 4 core values are the foundation to everything we do – and a guideline to what we don’t.

1.     Good is not good enough.

Some people are satisfied when a solution “works”…not us.  For whatever reason, in everything we do we are always looking for a way to take something good and make it great – better, faster, simpler –  you name it.  Continually improving everything is not something we try to do, it is just what we do instinctually.

“Today’s achievement is tomorrow’s benchmark.”

2.     Tell it like it is.

Ever meet someone that just tells it like it is…good or bad.  Well, that’s us.  We believe that life is simpler when things are transparent and represented as they are.  This seems like common sense, but it is not all that common and we have very little patience for things that claim to be much more, or different, than reality.

“Presenting things as they are makes life simpler,
that way you don’t have any “stories” you need to remember!”

3.     Do what you say and then some.

We are people that believe in doing more than is expected of us.  Call it generosity, call it a desire to help, call it a need to please. The key for us is that we are driven to, and take pleasure in, doing something extra – not only is it good for our relationships, but it is rewarding for us too.

“The person that gives more than expected will sooner or later be rewarded more than expected.”

4.    Treat everyone with respect.

Although we are passionate about the best of cars and other things in life, we are not keen on the attitudes that often go with it.  We are down-to earth people that treat everyone with equal respect.  For us, respect has a lot to do with listening to, and considering, different perspectives – it is amazing what you can learn by having an open mind.

“Some think that respect is earned, we start by giving it.”